Simona is an Italian young woman, Montenegro-based, expert in sustainable tourism and hospitality management. When she moved to Montenegro she fell in love with this country and started to evaluate opportunities in the tourism and lodging industry. Inspired by her passion for travelling, meeting people, sharing experiences and cultures, Simona founded Bleisure a consulting and representation company offering a comprehensive range of bespoke services within the hospitality and travel business. Simona understood that her love for people, foreign languages and glamour, as well as her natural attitude for attention to details, could have been all well integrated into hospitality and tourism, a world which completely fascinated her and she could not possibly live without. Thanks to her international background and knowledge, Simona developed a worldwide network that allowed her to be today properly experienced in the definition of business strategies, travel experiences, hotels and properties management, public relations and foreign affairs, events planning, marketing, and communication.
Before approaching Montenegro, after a master-degree in Foreign Languages and specialization in Sinology, Simona worked many years at the Italian Ministry for the Environment in the framework of international cooperation programs. In fact, she approached the Balkans in 2008 within the Task Force for Central, Eastern Europe, finalized at political and environmental dialogue in Montenegro, Albania, Serbia, and Macedonia, supporting many projects for sustainable development. She permanently worked in China during the Shanghai World Expo 2010 promoting initiatives and events on sustainable tourism and urban development. Afterward, she joined the Task Force for the evaluation of systems and models of production and consumption for the assessment of environmental and social footprint of industrial process and products, the identification of mitigation measures and the implementation of low carbon technologies and best practices in the life cycle of goods/services. At a regional level, she has been involved in the local authority of Italy to implement activities on environmental sustainability, tourism, smart cities, energy efficiency, renewable energy, air quality, and water resources.